Profile Monitoring & Status Alerts

The platform watches every profile you manage and pages you when something changes. You don't need to log in daily to check on every client — the system surfaces what matters.

Everything the monitor detects is written to the profile's permanent record. See Profile Ledger (Change History) for how to read it.

What gets monitored

Per profile, on a schedule (once a day by default), the platform checks Google for:

• Status changes — active, pending verification, suspended, disabled.
• Suspensions — flagged immediately, never silently.
• Verification state — postcard, video call, phone status.
• Profile edits made or pending on Google — any change to the listing (NAP, hours, etc.) is captured as a single edit event. Finer-grained categorization (NAP-vs-hours alerts as distinct event types) is on the Roadmap.
• Attributes — accessibility, amenities, payment types, service options (dine-in, takeout, delivery), ownership identity and the rest of Google's attribute list are checked on every poll. When one appears, disappears or changes value on Google, the Change History shows a single Attributes entry listing exactly what changed (for example Wheelchair accessible entrance: Yes → No). Changes made through the platform's own attribute editor are labelled as platform edits; anything else is labelled external.
• Photos and videos added or removed — a photo or video that disappears from the listing raises a Media removed alert. A photo or video that appears on the listing without being uploaded through the platform is recorded as Media added, grouped into one entry per check (so a batch of 30 photos reads as one line, with the count and categories — cover, logo, interior, and so on). Photos your team uploads through the platform are not reported back as "added"; they already appear as Photo uploaded in the activity log. New media is recorded in the activity feed and the dashboard's Google Updates widget; it does not send an email.
• Posts that appear without being published here — if a Google post shows up on the listing that nobody published through the platform (for example a manager posting directly in Google), it is recorded as Post appeared with the post's text, so you can see content going out under a client's name that your team did not write. Posts published through the platform are not reported this way; they already appear as Post published. Google rejecting or removing one of your posts is a separate alert. Recorded in the activity feed and the dashboard's Google Updates widget; no email.
• Questions & Answers (where enabled) — a customer question posted on the listing is recorded as Question asked the moment it appears, with the question text. It sits on the listing, visible to every searcher, until someone answers it — so this is the one to act on. When the business answers, that is recorded as Question answered; a question that disappears is Question removed. Answers from other Google users (including Local Guides) do not count as the business answering. The platform records who asked only as a type (customer, Local Guide, or the business), never by name.
• Action links (where enabled) — the "Order online", "Book", "Reserve a table" and "Shop online" buttons on the listing. When one appears, disappears or changes URL, the Change History shows a single Action links entry naming each link with its provider. Third-party links are called out explicitly — for example Food delivery (3rd-party, doordash.com) — because a delivery or booking aggregator can attach its own link to a listing without the business's involvement, and that is the most common way a client's orders get quietly redirected. These links cannot be edited through the platform; the value is knowing the moment one shows up.
• Reviews added — every new review surfaces in the Reviews tab and triggers alerts if your team handles response.

Status states & duration

The dashboard shows status pills with how long a profile has been in each state. Example: "Suspended 12 days."

Statuses:

• active — verified, posting and metrics work.
• pending_verification — Google hasn't completed verification.
• suspended — Google has flagged the profile. Posting/metrics stop until resolved.
• disabled — closed temporarily or permanently.
• unknown — Google's API didn't return a definitive state on the last check; the platform retries on the next monitor cycle.

(If the Google credential is revoked or expired, the underlying integration shows a separate "needs reauth" badge — that's an integration concern, not a profile status. See Integrations.)

A "New Suspended This Week" card on the dashboard shows the count of recent regressions — useful for the Monday team huddle.

Alerts

When a profile changes status, the platform:

1. Updates the profile detail page in real time.
2. Surfaces the change in the dashboard activity feed.
3. Sends an email to org members based on the org-level toggles in Settings → Personal Notifications (suspension / pending verification / active status).
4. If the profile is included in a client-facing report, the next report will note the status change.

Per-user subscriptions to specific profiles' alerts (rather than the current org-level toggle) are on the Roadmap.

Triage workflow for suspensions

A typical response when a profile turns suspended:

1. Open the profile → Change History tab and look at what changed before the suspension: a new manager, a category change, a keyword in the name. See Profile Ledger.
2. Open the Edit Info tab and review for any obvious policy issues (keyword stuffing in name, virtual office address, etc.).
3. Open a GBP Reinstatement case, collect the documents, and run document analysis on each one. See Reinstatement for the full toolkit, including the early-access readiness evaluation.
4. File the appeal with Google. The Appeals tool and Re-appeal workflow buttons on the profile header open Google's forms.
5. Once Google reinstates, the platform detects the change in the next monitor cycle and updates the status automatically.

An Insights tab with AI-driven suspension cause analysis (and the ability to pause monitoring for individual profiles during a rebrand) is on the Roadmap.

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Next: Reviews