Profile Monitoring & Status Alerts

The platform watches every profile you manage and pages you when something changes. You don't need to log in daily to check on every client — the system surfaces what matters.

What gets monitored

Per profile, every few hours, the platform checks Google for:

• Status changes — active, pending verification, suspended, disabled.
• Suspensions — flagged immediately, never silently.
• Verification state — postcard, video call, phone status.
• Profile edits made or pending on Google — any change to the listing (NAP, hours, attributes, etc.) is captured as a single edit event. Finer-grained categorization (NAP-vs-hours-vs-photos-removed alerts as distinct event types) is on the Roadmap.
• Reviews added — every new review surfaces in the Reviews tab and triggers alerts if your team handles response.

Status states & duration

The dashboard shows status pills with how long a profile has been in each state. Example: "Suspended 12 days."

Statuses:

• active — verified, posting and metrics work.
• pending_verification — Google hasn't completed verification.
• suspended — Google has flagged the profile. Posting/metrics stop until resolved.
• disabled — closed temporarily or permanently.
• unknown — Google's API didn't return a definitive state on the last check; the platform retries on the next monitor cycle.

(If the Google credential is revoked or expired, the underlying integration shows a separate "needs reauth" badge — that's an integration concern, not a profile status. See Integrations.)

A "New Suspended This Week" card on the dashboard shows the count of recent regressions — useful for the Monday team huddle.

Alerts

When a profile changes status, the platform:

1. Updates the profile detail page in real time.
2. Surfaces the change in the dashboard activity feed.
3. Sends an email to org members based on the org-level toggles in Settings → Personal Notifications (suspension / pending verification / active status).
4. If the profile is included in a client-facing report, the next report will note the status change.

Per-user subscriptions to specific profiles' alerts (rather than the current org-level toggle) are on the Roadmap.

Triage workflow for suspensions

A typical response when a profile turns suspended:

1. Open the profile → Edit Info tab and review for any obvious policy issues (keyword stuffing in name, virtual office address, etc.).
2. File a reinstatement request through Google's interface.
3. Open a case in the platform to track the resolution timeline.
4. Once Google reinstates, the platform detects the change in the next monitor cycle and updates the status automatically.

An Insights tab with AI-driven suspension cause analysis (and the ability to pause monitoring for individual profiles during a rebrand) is on the Roadmap.

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Next: Reviews