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Brand Profiles (Voice, Colors, Logo)
A Brand Profile is a saved bundle of brand identity that the platform uses whenever it generates content for one of your clients. Think of it as the briefing document you'd give a freelance copywriter, but baked into every AI generation.
You typically create one brand profile per client business. Some agencies create profile-level brand profiles when one business has very different sub-brands.
What's in a brand profile
| Field | Used by |
|---|---|
Brand name (brandName) | All text generation (so AI doesn't say "your business" when it knows the brand). |
Voice tone (voiceTone) | Text generation tone — preset dropdown (e.g. friendly, professional, witty, authoritative). |
Brand color (brandColor) | A single hex color used in image generation prompts and customer report styling. |
Brand personality (brandPersonality) | Free-form notes on the brand's personality beyond tone. |
Target audience (targetAudience) | Who you're talking to — e.g. "homeowners aged 35–65 in the Austin metro area." |
Industry context (industryContext) | Drives prompt specificity (plumber vs. cosmetic dentist vs. wedding venue). |
Location-specific details (locationSpecificDetails) | Local hooks the AI should weave in (city, neighborhood, climate, regional vocabulary). |
Additional guidelines (additionalGuidelines) | Free-form "always / never" rules — "family-owned since 1987," "licensed and insured," "never mention pricing." |
Logo (logoUrl) | Image generation, image watermarking, customer-facing reports. |
Banner (bannerUrl) | Header imagery on reports and storefront. |
Watermark image (watermarkUrl) | The asset overlaid on AI-generated images. |
Watermark position (watermarkPosition) | Where the watermark sits on the image (top-left, bottom-right, etc.). |
Watermark shape (watermarkShape) | The cut-out shape applied to the watermark (e.g. circle, rounded square). |
Watermark background color (watermarkBackgroundColor) | Background swatch behind the watermark, if used. |
Require client approval (requireClientApproval) | Whether content needs client sign-off before publish. |
Default reviewer name / email (defaultReviewerName, defaultReviewerEmail) | Whom approval emails are addressed to by default. |
Auto-approve internal (autoApproveInternal) | If true, content drafted by the agency team auto-approves without round-trip. |
Max days to review (maxDaysToReview) | How long the client has before approval times out. |
Creating one
- Sidebar → Brand Profiles → New Brand Profile.
- Pick the business this brand belongs to.
- Fill in the fields. Some are mandatory; most are optional but make output noticeably better.
- Upload the logo (PNG with transparency preferred).
- Save.
How it's used
Every AI generation in the platform pulls the brand profile attached to the target business or profile:
- Content calendar — text + image generation pulls voice, audience, and image colors.
- Review responses — tone matches the brand voice.
- Report narratives — phrasing matches the brand.
- Storefront copy (for agency-owned storefronts) — pulls your own agency brand profile.
Watermarking AI-generated images
Watermarking is configured by three separate controls:
- Watermark position — where the watermark sits on the image (top-left, top-right, bottom-left, bottom-right, etc.).
- Watermark shape — the cut-out shape applied to the watermark image (circle, rounded square, etc.).
- Watermark background color — the swatch behind the watermark, if you want one.
Upload your watermark asset under the brand profile's media section. Watermarking happens during image post-processing (after Gemini generates the image, before storage). You can preview by generating any image — the configured watermark applies in the preview.
Heads-up: if you don't want watermarking on a given profile's images, leave the watermark asset unset. Some clients prefer no watermark on Google Business Profile posts — Google's algorithm sometimes downranks heavily branded images.
Voice patterns that work
The voice tone field is a preset dropdown — pick the option that fits the brand most cleanly (friendly, professional, witty, authoritative, etc.). Then layer specificity through the other free-form fields:
- Brand personality — what makes this brand feel like itself? "Family-owned with a no-nonsense streak."
- Target audience — who's reading this? "Homeowners 35–65 in the Austin metro area."
- Additional guidelines — explicit "always" and "never" rules. "Always include the city name. Never use exclamation points. Never say 'cheap.'"
- Industry context — "Plumbing & HVAC; emergency-service mindset."
Vague guidelines ("be friendly") produce vague output. Be specific in the personality + guidelines fields.
Updating a brand profile
Edit any time. Changes apply to future generations, not past ones. If you change voice mid-month, posts already drafted (but not published) keep their old voice unless you regenerate them.
Sharing across businesses
You can't share a single brand profile across unrelated businesses (each business has its own). But you can clone an existing brand profile as a starting point — useful when a new client is similar to one you already work with.
Brand Profiles → existing one → … → Clone to another business.
🚧 Coming Soon — vote at /roadmap
Org-level content quality guidelines library: universal "always / never" rules (e.g. "never use AI image generation for medical claims," "always include the city name in the post") applied on top of every brand profile. Today, put these rules in each brand profile's Additional guidelines field individually.
Next: Shared Libraries