Glossary

The platform uses some terms in specific ways. When in doubt, return here.

Term	What it means
Organization (Org)	Your agency's workspace. Everything you create lives inside an org. Multi-tenancy: one platform, many isolated orgs.
Owner / Admin / Member / Viewer / Client Reviewer	The five roles a user can have. See Roles & Permissions. "Provider" is a separate Provider Access grant — see below.
Company	A real-world business you (the agency) serve — e.g. "Joe's Plumbing." A company can have one or more Profiles. (Shown as Companies in the sidebar.)
Profile	A single Google Business Profile location. One company with three storefronts = three Profiles.
Profile Group	A saved bundle of profiles you want to view or report on together (e.g. "All East-Coast Locations").
Contact	A person — usually the business owner or someone on staff — associated with one or more Companies.
Case	A unit of work for a client (an SEO audit, a one-time blog post, a monthly care plan cycle). The platform's lightweight CRM.
Task	A to-do, often attached to a Case.
Brand Profile	Voice, colors, logo, and AI writing guidelines that get applied to content generated for a company.
Content Calendar Entry	A scheduled or draft post (text + image) destined for one or more platforms (GBP, Facebook, Instagram).
Series	A recurring batch of calendar entries generated from one prompt (e.g. "12 weekly posts about plumbing tips").
Approval	A draft post sent to a client for sign-off before publishing.
Storefront	An agency's public, branded page where their clients can buy services and plans (e.g. localmarketing.so/storefront/your-agency).
Marketplace	An internal catalog where one agency can resell another agency's productized services.
Stripe Connect	The Stripe feature that lets a payment go directly to the agency's own bank account, with the platform taking a fee. Required for storefront and marketplace earnings.
Custom Domain	A white-label feature where the agency hosts the entire app on their own URL (e.g. app.youragency.com).
Magic Link	A one-click, single-use sign-in link sent by email. Used for end-customer onboarding so they never need to remember a password.
Public Token	A long, hard-to-guess URL token that lets a non-logged-in person view or act on something (a public report, an approval page, a photo upload form).
Intake Form	A public, tokenized form your clients fill out to give you the data you need to do the work.
OAuth Connection	A link between your platform account and a Google or social media account. Required for posting and reading data.
Daily Metric Snapshot	A nightly cached snapshot of GBP and GA4 metrics so dashboards load fast.
Grid Rank Scan	A local-pack rank check run across an N×N grid of map points around a business, showing where it ranks across its service area. See Local Grid Rank Tracking.
SoLV (Share of Local Voice)	The share of a grid scan's points where the business ranks in the top 3 of the local pack. Higher is better.
Grid Credits	The metered, monthly currency that pays for grid rank scans — 1 credit = one grid point × one keyword. Bought and managed in the Rank Tracker, separate from your plan subscription.
Competitive Grid	The marketing name for grid rank tracking with competitors on the same map. In the platform it is the Rank Grid tab. See Local Grid Rank Tracking.
Market Reach	Drive-time zones (Primary, Secondary, Fringe) drawn around a business, with the population, households, and median income inside each zone. Drawn under the grid on the Rank Grid tab. See Market Reach.
Profile Ledger	The permanent record of everything that happens to a profile: edits, reviews, photos, posts, status, and listing access, each with a date and a source. In the platform it is the Change History and Activity Log tabs. See Profile Ledger.
Review Backup	The platform's stored copy of every review it has synced, kept after Google removes the review. See Review Backups.
The Next Action	The marketing name for the audit that proposes specific changes to a profile (categories, services, attributes, description, hours), each held for your approval. In the platform it is Optimize Profile on the Edit Info tab. See Profile Optimization.
Reinstatement Evaluation	The early-access readiness check on a reinstatement case: automated checks plus a guided checklist, with a Recoverable / At Risk / Not Recoverable verdict. See Reinstatement.
Job	A background task (publishing a post, sending an email, running an AI generation). Visible in the admin Failed Jobs view if anything goes wrong.
Plan	Your subscription tier: Starter, Professional, or Enterprise. Decides limits on profiles, AI usage, and feature access.
Feature Flag	A toggle that turns a specific feature on or off, sometimes per organization.
Provider Access	A grant that lets an external service-provider org work on a case in your org without seeing the rest of your data.

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