Choosing & Changing Your Plan

Your agency subscribes to Local Visibility Lab itself (you're the customer of the platform). This is separate from anything your clients pay your agency for — that's covered in Storefront and End-User Billing.

The plan tiers

The platform offers an active "graduated" plan that prices by usage plus three named legacy tiers. New sign-ups land on the graduated plan on a 14-day card-required trial unless you specifically request a legacy tier.

Tier	Best for	Notable limits
14-day Free Trial (card required)	First 14 days of evaluation with the graduated plan.	Up to 3 profiles, full AI + syndication access. Card captured at sign-up; charged only on day 14.
Graduated Plan	Any agency size — pay only for what you use.	Priced per active profile (graduated tiers). Team, syndication, custom domain add-ons on top.
Starter (legacy)	Solo agencies / freelancers.	10 profiles, 5 team members, 200 AI generations/mo.
Professional (legacy)	Growing agencies (10–50 clients).	50 profiles, 15 team members, 1,000 AI generations/mo.
Enterprise (legacy)	Multi-location / multi-brand.	High caps (effectively unlimited for normal use). White-label / custom domain support, dedicated support.

Exact limits and pricing live on your Billing page — they're tuned over time and may not match this table verbatim.

Where to manage your plan

Billing → Plans & Subscriptions (admin/owner only). You'll see:

• Your current tier with renewal date
• A side-by-side comparison of all available tiers
• A Change Plan button next to each

Choosing your first plan

New sign-ups land on a 14-day free trial with a credit card captured at Stripe Checkout during sign-up. No charges during the trial. On day 14, the card is charged for that month's usage on the graduated plan (see the row above for what's included during the trial). Toward the end:

• The dashboard shows a banner counting down.
• You'll get email reminders at 7 days, 3 days, and 1 day.
• Cancel any time from Billing before day 14 to avoid the first charge.
• Otherwise the graduated plan continues automatically — nothing extra to do.

If the card fails on the day-14 charge (expired, insufficient funds, 3DS challenge missed):

• The subscription enters past_due and the platform starts a short dunning cycle.
• Access to gated routes stays open during dunning so you can update the card.
• If dunning exhausts and the sub cancels, the org is paused (data preserved) — update the card and reactivate from Billing.

Upgrading

Click Upgrade on the desired tier. Stripe Checkout opens. Enter your card, confirm. The upgrade applies immediately — new features unlock the moment Stripe confirms payment.

Proration: Stripe charges only the difference for the remainder of your current billing cycle.

Downgrading

Click Downgrade. Effective at the end of your current cycle (no proration credit). The platform warns you if you'd exceed the new tier's limits — you'll need to remove profiles or seats before the downgrade can complete.

What counts toward limits

• Profiles — every non-deleted, non-archived profile. Archive a profile to free a slot.
• Team seats — owners + admins + members + viewers + client reviewers. Provider Access grants don't count against your seat limit; they're billed (if at all) at the case level.
• AI generations — every Claude or Gemini API call (text or image) counts as one. Usage resets monthly.
• Custom domains — billed separately at a flat fee per domain per month, on top of your plan.

You can see usage vs. limits in the dashboard widget called Plan Usage or the bottom of the Billing page.

Add-ons

Add-ons sit on top of your plan:

• Extra AI generations — buy a pack if you hit your monthly cap.
• Custom domain — flat monthly fee per domain.
• Additional team seat — for plans with a strict seat cap.

Add-ons appear as separate line items on your invoice.

Invoices

Billing → Invoices lists every invoice issued to your agency by the platform. Each row links to a Stripe-hosted PDF. The platform doesn't store credit-card numbers; that's all with Stripe.

Updating your payment method

Billing → Payment Method → Update. Opens the Stripe Customer Portal where you can add a new card and set it as default for both your subscription and any add-ons.

Cancelling

Billing → Cancel Subscription. Cancellation takes effect at the end of your current cycle. You keep access until then. After cancellation:

• Org is paused, not deleted.
• Data is retained for 90 days, then archived.
• You can reactivate any time inside that window by picking a plan again.

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